Founded in 1916, Keds is an American footwear brand that helped pioneer the modern sneaker. Its legendary Champion sneaker became one of the first widely available canvas-top shoes with rubber soles, helping establish the category now known as sneakers. For over 100 years, Keds has been known for creating comfortable, accessible, and fashionable footwear that blends classic American style with everyday versatility. The brand remains a symbol of timeless simplicity and self-expression for consumers around the world.