We were founded in 1995 by Bob Bernstein on the idea of providing all beauty needs in one location, saving customers time and making them feel beautiful. At that time, Beauty Brands was the first retail company to combine a full-service salon and spa within a dynamic retail store, a revolutionary concept in the beauty industry in the mid 90's. In 2013, the company was sold to and operated by a private equity firm. In 2019, the Bernstein family proudly reacquired Beauty Brands and reset the brand intention to focus on what really matters-the customer.